I've been making YouTube videos since December 2014. I use YouTube as a marketing tool to promote my books as well as my company Virtually Native.
I truly believe that I offer a unique product, a very good product: teaching people HOW TO LEARN ENGLISH
Virtually Native is my life, my legacy, my livelihood, therefore I spend a lot of time on YouTube trying to promote my brand.
I spend a lot of time trying to figure this YouTube thing out, what the competition is doing, what people are watching, views, subscribers, likes, shares, watch time and all those YouTube metrics. I’ve been doing it for quite some time now.
And the more I look at things, the less all those metrics make sense, nothing makes much sense.
YouTube metrics don’t make sense
Let me make something perfectly clear!
I am not trying to call anybody out, not picking on anybody.
I have nothing against YouTube creators. We are all trying to find our place under the sun, we all need to make a living, I know that, I am simply presenting the facts and sharing my observations ... and here they are:
In my humble opinion, people should spend as little time as possible on YouTube.
YouTube is the new TV and as such is a massive waste of time.
Nobody who has ever been successful in anything has spent much time, if any, on YouTube.
Don't get me wrong, YouTube is extremely useful, my argument is that people should spend as little time as possible. Take what you need and get out as fast as you can, forget about all those suggested videos.
People go on YouTube for 2 main reasons:
Officially YouTube offers 15 categories to choose from when uploading a video, but they all can be divided into Entertainment and/or Education.
> Entertainment is videos about Film, Music, Sports, Gaming, Comedy, Vlogs, etc.
> Education is about every time you google HOW TO ... make sth, use sth, pick up sb, etc.
News could be considered a separate (third) category, but for the purpose of this blog YouTube news channels will be a type of entertainment.
We could say that there is a third group of people who go on YouTube to simply sell their product, use YouTube as a marketing tool.
I personally use YouTube for all 3: Entertainment, Education and Marketing. I spend a lot of time trying to analyse YouTube metrics like:
YouTube View counts, to me, make no sense.
It all kind of started with my obsession with native vs non-native language speaking teachers. The ABSURDITY of native speakers making YouTube videos about how to learn their native language:
How to think in English
How to stop translating in your head
How to be a confident English speaker
How to remember English vocabulary and not to study grammar
All those videos are absurd beyond belief - how can a native English speaker teach you how to think in English???
It is like Superman teaching you to fly, it makes no sense whatsoever.
Millions of views ... it defies reason... so I stopped trying to make sense of VIEW counts, it is what it is.
Subscribing to an Educational type of YouTube channel makes no sense to me. To me it makes sense to subscribe to a Entertainment type of channel.
Why do some FITNESS channels have millions of subscribers?
Why do some YOGA channels have millions of subscribers
Fitness, Yoga, Swimming, Snowboarding, DIY, English learning channels ...
Those channels already have hundreds of videos with exercises, positions, styles, vocabulary, advice, techniques, and so on and so forth.
WHY WOULD PEOPLE SUBSCRIBE? What else is there so see, what are people waiting for?
All those YouTube teachers already have hundreds of videos so what they end up doing is rehash the same story.
How many ways are there to get six pack abs?
How many yoga positions?
How many videos to teach swimming?
How many videos can one make about SEX?
14 so far
Do people know what SUBSCRIBE means?
> Subscribe is not LIKE.
> Subscribe and not SAVE.
There are different buttons for that.
Subscribe is about Following, receiving the latest video(s).
If you are serious about losing weight, or doing yoga, or learning how to swim or learning English, you shouldn't passively wait for the next video. You should get active and start doing it
Those subscriber metrics make no sense and what made up my mind was English teacher Valen from EngVid
Valen hasn't published a video since April 17, 2010, but as of April 17, 2018 she has over 650,000 subscribers. Just for the last 1 year she has added over 210,000 subscribers - 1/3 of her total.
that doesn't make sense, no sense whatsoever. Subscriber numbers make no sense.
Coach Chad is one of the popular English teachers on YouTube, he spends a lot on Google ads, his ads are everywhere.
Courtesy of Google ads, so far he has amassed over 100,000 subscribers, not bad considering he has only published 22 videos.
His last video, posted on November 8, 2017, has a title "I’m Back" :
"I’m Back" because he hadn’t uploaded a video in over 1 year so he announces his return to YouTube.
In his "I'm Back" video he makes the following promise:
Once his “I’m Back” video gets 5,000 likes, he will start making a training video every day.
Coach Chad makes a promise, in sickness and in health he will post a coaching video every single day, Chad will coach his subscribers for free every single day.
As of March 2018, he has only collected 2,700 likes.
He has 100,000 subscribers, but he can’t get 5,000 likes?
Oh and one more thing: when Chad posted his "I’m Back" video in November of 2017 he had about 90,000 subscribers
He could get over 13,000 new subscribers, but couldn’t get 5,000 likes???
Chad has over 100,000 subscribers, He promises a video a day, the very reason why people subscribe, his "I’m Back" video has been viewed 19,000 times, and 5 months on he is nowhere near 5,000 likes.
And it is not like Chad got these 2,700 within a week of posting his "I’m Back" video.
It took him 2 months to get 1,000 and another 2 months to reach 2,000 likes.
Likes metric make no sense to me.
What is the point of this blog post?
1. YouTube should fix those subscribe numbers. Those are inflated numbers and carry no real information.
2. Advertisers on YouTube should take those YouTube metrics with a bag of salt.
3. Google ads are not that effective and coach Chad can attest to that.
4. YouTubers should not listen to anybody who is trying to tell them what works and what doesn't on YouTube.
If the 1 simple trick video can go viral ...
then ALL BETS ARE OFF.
Do the right thing and whatever happens, happens.